HIVE Advisory Board

Dr. Axel Brunn

I am a serial founder, business angel, advisor and business consultant believing in growth by creating, learning, exploring, persevering and foremost by helping others.

Dr. Axel Brunn | HIVE Strategy and Communication Advisor

As an early-stage investor and advisor, I have the privilege of seeing and evaluating new venture ideas on a daily basis. A clear selection strategy is therefore a fundamental prerequisite for sustainable portfolio success.   

My selection strategy is based on three key factors: the existence of sustainable value potential, a stringent business model/plan that shows how this potential can be achieved, and an experienced, field-tested founding team. 

With HIVE, it was quickly clear to me that this was an exceptional venture that immediately excited me in each of these dimensions. HIVE’s positioning as a cross-application base-layer ecosystem for the commercialized use of autonomous drone systems offers a unique opportunity: HIVE is a true first mover in the highly attractive market segment and megatrend of autonomous drones.

The system has the potential to automate labor-intensive, repetitive and error-prone tasks across a wide range of industries and use cases. 

The founding team also made a lasting impression on me with their extensive know-how and expertise, as well as a high level of experience in building and scaling a tech startup. 

This led to my fastest ever commitment to an Advisory position, which has been rewarded with very regular, intense and productive interactions with the founding team since I joined. I am very happy to be part of the team and the vision of HIVE.

AWBI | LinkedIn

  • Dr. Axel Brunn

    During his doctorate on the topic of “Complexity Management in After-Sales Service” at the Research Institute of Corporate Management, Logistics & Production at the Technical University of Munich, Dr. Axel Brunn supervises and leads numerous research projects in the areas of product, service & process optimization in manufacturing companies in various industries.

    In 2009 he continues his career as a management consultant with a focus on manufacturing companies.
    His project activities include the cost optimization of a new product line of an industrial robot manufacturer, the cost and process optimization in the productive area of a wind turbine manufacturer, the assembly optimization of a conveyor technology manufacturer as well as the successful turnaround of an open die forge.

    AW Brunn International GmbH (AWBI for short), founded in 2006 together with his father, Dr. Wolfgang Brunn, serves to expand the already existing consulting business with a new focus of activity:
    The participation in and acquisition of start-ups as well as existing small and medium-sized enterprises.

    With the foundation of VCUT GmbH (2014), which is the company behind the D2C e-commerce apparel label “AESPAREL”, he successfully follows the path of the founder in the field of e-commerce / B2C in parallel.

    His range of activities & competences is continuously extended by further project participations and start-up preparations – currently in the fields of Medtech, Proptech, Adtech & Drone Tech.

    His versatile practical expertise as well as his profound academic & technical-business education are important prerequisites to empathize with the entrepreneurial challenges of start-ups and established companies and to provide goal-oriented support. But the real success factors lie in his personal drive & committent and his unlimited enthusiasm for new topics and challenges.



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